Why United Way?

We invest in communities.

We are strategic about how and where your dollars are invested, and it’s our job to make sure the money goes where it’s needed most. Whether funding programs that teach conflict resolution skills to a high-risk family, enable a senior to live independently, or help a high school student stay in school, United Way’s impact is local, tangible and meaningful.

United Way gives people in your community the opportunity to reach their potential and improve their quality of life. We bring together business, government, school boards and others to address the root causes of social issues and develop long-term strategies to solve them.

Our mission.

The United Way is a voluntary organization whose mission is to acquire and coordinate resources to improve the quality of life for people in need.

Together, we:

    • Value trust, integrity, transparency, inclusivity and respect
    • energize and inspire volunteerism and volunteer leadership
    • endorse innovation, partnerships and collective action
    • provide non-partisan leadership
    • embrace diversity

Community Impact is about achieving meaningful, long-term improvements to the quality of life in Canadian communities by addressing not just the symptoms of problems, but also getting at the root causes. It’s about making fundamental changes to community conditions.

Leadership & Staff

Our volunteer Board of Directors determines United Way's direction and is responsible for financial decisions and performance.

The Campaign Cabinet helps develop campaign plans and strategies for our annual workplace campaign. Made up of business and community leaders from all sectors, these volunteers lend their unique business expertise and ensure we're meeting the needs of our workplace donors.

Our staff are committed to our organization and our community. Staff members carry out the vision of our Board and Campaign Cabinet and are the stewards of the funds we receive from donors for investments in the community.

Board of Directors

Dean Hunt

Senior Financial Planner, Investors Group

Jeff Finkle

Vice Chair
Manager, Real Estate and Construction - RBC

Brenda Thompson

Secretary Treasurer
CPA, McNabb Lucuk LLP

Sheldon Rowe

Past Chair
Superintendant, Peace Wapiti School Division

Peter Meyerhoffer

Daily Herald Tribune

Patrick Davidson

Manager, Costco

Jane Manning

Premium Volunteer

Warren Toews

Owner, Alliance Disposal

Gail Ungstad

Program Analyst, Human Services, Government of Alberta

Vikram Minhas


Chuk I. Dmiri


Ellen Bowles


Office Staff

Jasmin Greavett

Executive Director


Anita Mallick



Jamie Craig

Marketing Communications Specialist


 Campaign Cabinet members